MayMaw - Pet travel backpack
MAYMAW is a lifestyle brand that allows people to get along better with pets. They use scientific and rigorous product design to help pets have a better life. In the growth period, they need the audience to better recognize and remember their products. The target markets of their customers are mainly in North America, Japan and South Korea.
The design aims to solve the pet-raising pain point of "difficulty traveling with pets
The product can be carried cross-body, hand-held, or on the shoulders. At the same time, the neutral Morandi color product color can be wider and suitable for the general population.
Project ： MayMaw
Services ：Product Strategy | Selling Point Definition | Product Design | CMF Design | Prototype Supervision
Date ：2021
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MAYMAW是一家让人宠相处变得更好的生活方式品牌，他们用科学严谨的产品设计帮助宠物获得更好的生活。处于增长期的他们需要受众能够更好的认知和记住他们的产品，客户的目标市场主要在北美国家和日韩市场。
该设计旨在解决 “携宠出行困难”的养宠痛点
产品可实现斜挎，手提，双肩三种背法，同时中性莫兰迪色系的产品配色，可更大宽度的适配普罗人群
Project ：MayMaw
Services ：产品策略｜卖点定义｜产品设计｜CMF设计｜手板监理
Date ：2021
The front cover of the product is disassembled in the form of a latch.
产品前盖采用插销的形式进行拆卸
Designer: Turbo Zhao
THANK.
